The e-commerce giant subscription service, which offers free shipping on many genres, access to the Prime Video streaming platform and a host of other benefits, will immediately start raising fees for new subscribers. Existing users will see their prices rise from next month. Prime Video, its response to streaming competitors Netflix and Crave, has also boosted the choice of original programming in recent years. Existing subscribers will see the price increase after May 13, the date of their next renewal. This Canadian Press report was first published on April 8, 2022.