“We are beginning to try a way to allow people to recognize comments they think are irrelevant or inappropriate,” the company said in a statement late Wednesday. “These community feedback will add to the range of factors we already use to keep the feedback section consistently relevant and a place for genuine engagement,” TikTok added. The “dislike” button will appear in addition to the comment report option for community instruction violations. TikTok said it removed more than 85 million videos between October and December 2021 for violations – almost 1% of all videos uploaded to the platform. The company said that the “do not like” button is not considered as a way to report comments and that users should use the standard procedure for reporting comments for harassment, hate speech, intimidation, etc.
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Social media consultant Matt Navarra first spotted the TikTok dislike button earlier this year. Google-owned YouTube already offers a negative vote button for comments, while Reddit offers a negative vote button for comments. Twitter has also experimented with a private negative vote button. Stay up to date with technology news and startups that matter. Subscribe to our daily newsletter for the latest and necessary technological news, which are delivered directly to your inbox.
